China luxury goods online reseller opens its first Southeast Asian store in Forest City

Forest City Country Garden receiving its China luxury goods online reseller Secoo soft opening on 1 Oct 2016. Secoo, a China online platform featuring high-end fashion brands make its Southeast Asian foray with a brick-and-mortar flagship store set to open at Forest City’s shopping esplanade, the Harbour Commercial Streets.

Forest City Country Garden Harbour Commercial Street

Forest City Country Garden Harbour Commercial Street

Secoo is China luxury goods online reseller selling international luxury goods like Hermes, Louis Vuitton, Valentino, Gucci, ,ROLEX, Prada, Givenchy, Cartier, Dior Homme, Fendi, Bottega Veneta and many more. Its luxury goods products includes watches, bags, shoes, fashion and clothes and others.

Secoo is slated to have its grand opening ceremony in Nov at Forest City Country Garden Harbour Commercial Streets.

Secoo, China luxury goods online reseller

Secoo, China luxury goods online reseller

The 7,500 square metre store, located at the shopping waterfront esplanade will house 19 retailers. Forest City’s commercial development general manager David Cheung said the establishment of the Secoo store at the Harbour Commercial Streets marks the first move by the China luxury goods online reseller to penetrate the Southeast Asian market.

Harbour Commercial Streets is part of the Forest City project as a dedicated shopping centre within Forest City’s development clusters. It will house a wide range of local and international brand names under one roof.

David Cheung said that the commercial area is connected to other Forest City developments, such as the Phoenix Hotel, Fun Fun Park indoor zone for children, as well as myriad food and beverage outlets and duty-free stores opening soon.

He added that while waiting for the Nov grand launch, shoppers now can enjoy up to 40 per cent discounts on selected items offered by retailers storewide for the next two weeks.

“We expect to get 1,000 visitors a day, and it is estimated that another 50 more retail outlets will open for business here by next year,” said David Cheung.

Forest City Country Garden, Iskandar Malaysia, next to Singapore

Forest City Country Garden, Iskandar Malaysia, next to Singapore

Forest City Iskandar Malaysia consists of four man-made islands with land size of 1,386ha. Forest City offers international buyers luxury houses, the most advanced multi-layered urban planning concept and greenery surroundings with no vehicles on the walkway.

Parks and activity spaces scatter around the city, which covers an area of nearly 20 square kilometers. No vehicle traverses its ground; railways connect the whole city. There are roads, flyovers and parking space on the two lower floors, separating pedestrians from vehicles.

The Integrated City focus on eight major industries namely Foreign Investment, Tourist Attractions, Education Hub, Entrepreneurial base, MICE, Retirement Community, E-Commerce Centers & Financial District. It is a Smart Eco-City that acommodates estimation population of 700,000 residents with estimated gross development investments of 40 billions US dollar.

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