Creative industry is one of the Iskandar Malaysia nine economic pillars, taken the government’s aspiration to transform Malaysia into a high-income, value-added, innovation and diversify economy. The creative industry has potential to create huge multiplier effect to the economy. Instead of job creation for film and television production, it also contributes to business and jobs creation on other sectors like food and beverages, hospitality, building materials, and etc.
Creative industry primary sub-sectors including Film and TV, Animation and computer-generated imagery, Games, Online content, and Information and communication technology (ICT). Other sub-sectors creative industry including Advertising, Music, Publishing, Arts (performing, visual, crafts), Architecture/Interior design, and fashion design.
Iskandar Malaysia aims to leveraging on Malaysia existing creative industry capabilities to offer value-added production and post-production services, in effort to capture market share of international creative industry market.
The global entertainment and media (E&M) market is expected to grow at a moderate rate of 5.0% CAGR (compound annual growth rate) over 2009 to 2014, reaching an estimated RM5.3 trillion in 2014.
Global creative multimedia companies who have set-up operations in the country include Oscar-winning special effects and animation studio, Rhythm & Hues and international video games developer, Codemasters Studios. The domestic multimedia industry has over 200 companies. Most of them mainly involve in post-production, special effects and CGI, animation, game development, e-learning, mobile and interactive content. In 2009, these companies create over 7,000 high-value added creative jobs with revenues over RM620 million been generated.
UK’s Pinewood Shepperton, one of the oldest and largest integrated TV and filming studios and famous for its James Bone movies is partnering Iskandar Malaysia Studios Sdn Bhd to jointly develop Pinewood Iskandar Malaysia Studio to operate an integrated media production studio facility in Nusajaya, Iskandar Malaysia.
The creative ecosystem from Pinewood Iskandar Malaysia Studios could lead to spin-off investments of close to RM1 billion and expected to create 3,000 direct jobs and additional 5,000 indirect jobs a year from local and foreign film and TV production.
Source from IRDA
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